Winning at the COVER Excellence Awards 2025.
This year’s ceremony showcased some of the standout organisations and individuals driving standards across the protection industry - and we’re proud to be among them.
Waddle was shortlisted in four categories:
Excellence in Customer Service - Waddle
Protection Intermediary of the Year - Waddle
Intermediary of the Year (Individual) - Naomi Jeffs
Outstanding Client Engagement - Waddle
We are honoured to have taken home the award for Excellence in Customer Service. It reflects the care, clarity and consistency we aim to deliver from the first conversation through to ongoing support.
A special acknowledgement goes to our Administration Team, who handle the majority of client interactions from day one. Whether it’s a simple query, a reassurance call, and at all stages of a claim, they’re often the first point of contact - and this award is a testament to the professionalism and compassion they show every single day.
Naomi received a Highly Commended recognition for her exceptional work supporting clients through claims. Her empathy, attention to detail and commitment to doing right by each client truly set the standard.
Our shortlisting here reflects our ongoing mission to make insurance more human - clearer communication, better guidance, and a more transparent experience for our clients.
Being shortlisted for Protection Intermediary of the Year recognises the depth and quality of our advice standards as a firm. It highlights our focus on suitability, clarity, and consistently strong outcomes for clients - values that sit at the core of how we operate.
Already have protection in place? We believe your cover should grow with you. Our friendly Policy Check reviews what you have, highlights strengths and gaps, and gives honest, expert advice to keep your cover working its best for you.
The awards also highlighted the brilliant work happening across the protection sector. Congratulations to our peers recognised on the night, including:
Guardian - Outstanding Individual Life Insurance and Outstanding Individual Critical Illness
Scottish Widows - Highly Commended, Individual Income Protection
National Friendly - Outstanding Individual Income Protection
Zurich - Outstanding Mental Health & Wellbeing Support
Royal London - Outstanding Business Protection
Vitality - Outstanding Promotion of Protection
It’s encouraging to see so many providers pushing the industry forward in meaningful ways.
Most importantly, thank you to every client who chooses Waddle. Your trust is the reason we’re able to continue raising standards and investing in better service, better systems and better support. Being recognised at this level is something we’re incredibly proud of - but it’s your confidence in us that makes it possible.
We’ll keep working to make protection advice clearer, kinder and more accessible for everyone.
