If your key people couldn’t work, could your business keep going? Key Person Cover helps you stay afloat when it matters most.
Protect Your Team 🐧
Life & Critical Illness.
Key Person Insurance helps cover losses if a vital employee dies or becomes seriously ill.
Not just directors.
Anyone essential - like sales stars, founders, or specialist roles that would leave a big gap.
Protecting cashflow.
Losing a Key Person can hit your income, operations, and confidence - Insurance buys you breathing space.
Tailored for you.
Choose from Life Cover, Critical Illness, or both - all built around your needs and budget.
You, the business.
This isn’t Personal Life Cover - the payout goes to your company to help stay afloat.
Accountant-friendly.
Cover is usually tax-deductible as a business expense - we’ll help you set it up properly.
If your key people can’t work due to illness or death, it could cost your business more than just income. Key Person Cover gives your company the funds to replace staff, cover overheads, and keep confidence high - even when things feel uncertain.
Talk to Us Today 💬
This isn’t about leaving money to family - it’s about protecting your business. Key Person Life Insurance gives your company a lump sum if a key individual passes away, helping you bridge the gap, keep clients, and plan ahead.
Get Business Cover 🏢
When someone vital is seriously ill, recovery takes time - and so does recruiting. Critical Illness Cover pays out to your business if a key person can’t work, so you don’t have to panic about lost income or hasty decisions.
Add Illness Cover ❤️🩹
When the person your business relies on can’t work, the whole operation can wobble. Key Person Cover helps you stay financially stable while you regroup, recruit, or recover.
Around 70% of businesses say they’d struggle to operate if a key employee was off long-term.
(Mercer Marsh, 2024)
60% of SMEs have no protection in place for losing their top talent, despite admitting it would severely impact revenue.
(NFP & FT Adviser, 2019)
1 in 2 people will face a cancer diagnosis in their lifetime.
(Cancer Research UK, 2024)
Over 50% of small businesses rely on just one key decision-maker.
(Mercer Marsh, 2024)
When Steve Jobs had to step back from Apple due to illness, the company’s shares dropped $10 billion overnight. While most of us aren’t Steve Jobs, losing someone vital can rattle clients, delay projects, and cause serious financial ripples - even in small firms.
(Forbes, 2011)
1 in 2 businesses would fold within a year of losing a key person.
(FT Adviser, 2019)
Critical Illness Cover pays out on serious conditions like heart attack, cancer, or stroke - often before Life Cover would ever kick in.
(ABI, 2024)
In 2023, UK insurers paid out over £1.2 billion in Critical Illness claims alone, helping thousands of businesses and families stay afloat.
(ABI, 2024)
The average cost of replacing a senior team member is over £30,000.
(SHRM, est. via salary replacement analysis)
Around 70% of businesses say they’d struggle to operate if a key employee was off long-term.
(Mercer Marsh, 2024)
60% of SMEs have no protection in place for losing their top talent, despite admitting it would severely impact revenue.
(NFP & FT Adviser, 2019)
1 in 2 people will face a cancer diagnosis in their lifetime.
(Cancer Research UK, 2024)
Over 50% of small businesses rely on just one key decision-maker.
(Mercer Marsh, 2024)
When Steve Jobs had to step back from Apple due to illness, the company’s shares dropped $10 billion overnight. While most of us aren’t Steve Jobs, losing someone vital can rattle clients, delay projects, and cause serious financial ripples - even in small firms.
(Forbes, 2011)
1 in 2 businesses would fold within a year of losing a key person.
(FT Adviser, 2019)
Critical Illness Cover pays out on serious conditions like heart attack, cancer, or stroke - often before Life Cover would ever kick in.
(ABI, 2024)
In 2023, UK insurers paid out over £1.2 billion in Critical Illness claims alone, helping thousands of businesses and families stay afloat.
(ABI, 2024)
The average cost of replacing a senior team member is over £30,000.
(SHRM, est. via salary replacement analysis)
Looking after your team means looking after their families too. If you’re a director, self-employed, or just want to know what else is out there - our personal options have you covered.
See Personal Cover 👨👩👧👦
Everything was explained so clearly - I finally feel confident in my cover.
Charlotte helped me make sense of the mess I had with old policies. She explained everything so clearly and got me sorted without stress. I left the call feeling lighter and a lot more protected. Honestly, I wish I’d called Waddle sooner.
Matthew made a confusing subject feel simple. Now I feel properly protected.
Already have protection in place? We believe your cover should grow with you. Our friendly Policy Check reviews what you have, highlights strengths and gaps, and gives honest, expert advice to keep your cover working its best for you.
