Advice that protects more than just the bottom line

Award Winning Fully Advised Business Protection Specialists

Speak to an Expert 💼

Proper peace of mind starts here

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Business Protection that works as hard as you do

Running a business is full of risks. Protecting it shouldn’t be. From directors to teams and self-employed stars - we’ve got your back.

Built for business. Backed by people who care

We’re not here to sell you a policy and vanish. We’re your protection partners - focused on clear advice and helping you build, grow and protect everything you’ve worked hard for.

Partner with Waddle 🐧
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Partner with Waddle 🐧

Getting to know your business

We start by understanding how your business ticks - your setup, risks, and priorities. It’s personal, because it matters.

Building your protection plan

We design cover that fits - from directors to teams and everything in between. Simple. Clear. No waste.

Support when it matters most

We don’t disappear after setup. Whether it’s a claim or just a check-in, we’re by your side for the long haul.

You’re more than a business owner - you’re the backbone

Whether you’re a solo operator or leading a growing team, you deserve cover that reflects the work you put in. No jargon. No fluff. Just smart, tailored protection.

Talk to an expert 💬
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Talk to an expert 💬

Cover that keeps business moving

Key Person Cover

Keep the Business Running.

If a key team member became ill or passed away, would your business stay afloat? Key Person Cover provides a financial buffer to cover lost income, hire replacements or keep things moving.

Cover Key Staff 🧑‍💼

Shareholder Protection

Secure Your Ownership Structure.

Protect your business shares if a co-owner passes away. This type of cover ensures control stays in the right hands - yours - while helping the deceased’s family receive fair value.

Protect Shareholdings 🤝

Relevant Life & Group Cover

Powerful Perks for You and Your Team.

Offer tax-efficient life cover for directors or create employee benefit schemes that attract and retain top talent. It’s smart protection that shows you care.

Explore Benefits 🎁

Protect your people. Protect your legacy

Your team, your company, your vision - all worth protecting. We’ll help you cover what matters most, with support that’s flexible, futureproof, and made for real-life business.

Let’s Talk Cover ☎️
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Let’s Talk Cover ☎️

Hear it from our customers

Right policy

Ian was brilliant - made sure everything made sense and found me the right policy.

Right balance

Rhys really knows his stuff. He helped me compare providers, understand policy wording, and choose the right balance of cost and protection. Total pro.

Eye-opening stuff

They showed me how critical illness could support my family financially if the worst happens. Eye-opening stuff.

Your cover, checked

Already have protection in place? We believe your cover should grow with you. Our friendly Policy Check reviews what you have, highlights strengths and gaps, and gives honest, expert advice to keep your cover working its best for you.

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