Protect what matters most, properly

Life’s unpredictable - but your family’s financial security doesn’t have to be. Personal Protection from Waddle brings together the right cover, the right advice, and the right people to make sure your loved ones are safe, whatever comes their way.

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Family Protection

More than Life Insurance

A flexible mix of covers that adapts to your family’s setup. From illness to income gaps, it’s built around the people who rely on you most.

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More About Family Protection 👪

Life Insurance

A safety net for life’s biggest “what if”

A tax-free lump sum if you pass away, to cover the mortgage, bills, and give your family breathing space when they need it most.

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Income Protection

Your payslip’s backup plan

If illness or injury stops you working, this cover replaces part of your income so essentials stay covered and you can focus on getting better.

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More About Income Protection 💰

Mortgage Protection

Keep the roof over their heads

Pays off or reduces your mortgage if you pass away or become critically ill, protecting your family’s home and stability.

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More About Mortgage Protection 🏫

Critical Illness Cover

Financial support when health takes a hit

A lump sum if you’re diagnosed with a major illness like cancer, heart attack, or stroke. It’s about recovery first, money second.

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More About Critical Illness 🧑‍⚕️

Funeral Cover

One last act of care

Helps cover funeral costs - from services to flowers - easing the burden on your family at the toughest of times.

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Legacy (IHT) Cover

Pass on more of what you’ve built

Helps manage inheritance tax liabilities so more of your wealth goes to your loved ones, not the taxman.

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More About Legacy Cover 🌸

Business owner? We’ve got you covered

Your business is more than work - it’s your livelihood, your team’s future, and sometimes your family’s too. Business Protection keeps things steady if illness, injury, or worse gets in the way, covering key people, income, and shareholders.

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Explore Business Protection 💼

FAQs

Frequently asked questions

Hear it from our customers

Speaking to a friend

It felt more like speaking to a friend than an advisor.

Kind, clear, and patient

Lilly talked us through the family paperwork and made the whole trust process easy. She was kind, clear, and patient.

Not your average insurance firm

Trustworthy, friendly, and genuinely helpful - not your average insurance firm.

Your cover, checked

Already have protection in place? We believe your cover should grow with you. Our friendly Policy Check reviews what you have, highlights strengths and gaps, and gives honest, expert advice to keep your cover working its best for you.

AIG Life logo
Aviva Life & Protection logo
AXA Insurance logo
Cirencester Friendly logo
Exeter Family Protection logo
Guardian Insurance logo
Holloway Insurance logo
HSBC Life logo
LAG Insurance logo
LV = Liverpool Victoria logo
MetLife Shield logo
National Friendly logo