Before we recommend any protection, we need to understand a little about you - your circumstances, your priorities, and what you want your cover to achieve. These questions help us give clear, tailored advice so the protection we recommend genuinely fits your life.
Read our customer reviews to see why people choose us.
You can find out how we use your data and how to get in touch with us about it in our Privacy Policy.
Getting advice on protection should feel reassuring, not overwhelming. Here’s what you can expect when you contact Waddle:

A flexible mix of covers that adapts to your family’s setup. From illness to income gaps, it’s built around the people who rely on you most.
More About Family Protection 👪
A tax-free lump sum if you pass away, to cover the mortgage, bills, and give your family breathing space when they need it most.
More About Life Cover 🐧
If illness or injury stops you working, this cover replaces part of your income so essentials stay covered and you can focus on getting better.
More About Income Protection 💰
Pays off or reduces your mortgage if you pass away or become critically ill, protecting your family’s home and stability.
More About Mortgage Protection 🏫
A lump sum if you’re diagnosed with a major illness like cancer, heart attack, or stroke. It’s about recovery first, money second.
More About Critical Illness 🧑⚕️
Helps cover funeral costs - from services to flowers - easing the burden on your family at the toughest of times.
More About Funeral Cover 🧡
Helps manage inheritance tax liabilities so more of your wealth goes to your loved ones, not the taxman.
More About Legacy Cover 🌸
Your business is more than work - it’s your livelihood, your team’s future, and sometimes your family’s too. Business Protection keeps things steady if illness, injury, or worse gets in the way, covering key people, income, and shareholders.
Explore Business Protection 💼
No - all of our advice calls are free. You’ll only ever pay if you choose to take out a policy and we’re upfront about any costs.
Most calls last between 30–45 minutes, depending on what you need. We’ll always work at your pace.
Just yourself and a rough idea of what you’d like to protect (family, mortgage, income, or business). If you’ve got any current policies, keep them handy too.
We’re not here to push products. Our mission is to cut the jargon, explain your options clearly, and make sure you feel confident about your decisions.
We’re independent protection specialists. That means we work with all the big insurers, compare them for you, and give clear advice on the best fit - so you don’t have to figure it out alone.
We’re fully regulated by the Financial Conduct Authority (FCA) and our advisers are qualified specialists. But more than that - our reputation is built on treating people like people, not sales targets. Plus we’re not one to blow our own trumpet - but we’ve won awards (toot toot).
Don’t worry, that’s our job. We’ll explain things clearly, with real examples, and check in to make sure it all makes sense. No silly acronyms or “adviser speak” here.
That’s totally fine. We’ll give you the information, answer your questions, and leave you to think it over. No pressure.
Not at all. Whether you want to cover £10,000 or £1 million, every client gets the same level of care and attention.
Because we care. We take the time to listen, explain, and make sure the cover you choose actually protects what matters most. And if something doesn’t feel right for you - we’ll say so.
Sadly no, they hate wearing the headsets. But if you’re lucky, you might just hear one woofing in the background while we chat.
Already a client and need to update something? Want to make a claim? Or maybe you just fancy a chat about your day - whatever it is, we’ve got you. Head to our main contact page and we’ll point you in the right direction.











