
Earlier this year, we were honoured to be nominated in three categories at the Legal & General Business Quality Awards:
🐧 Outstanding Customer Outcome (1–10 employees)
🐧 Special Recognition (Firms)
🐧 Hero in the Middle
Just being recognised alongside some of the biggest and best firms in the industry was a big deal for us.
To come away with a win for Outstanding Customer Outcome? That’s something we’re incredibly proud of - and won’t ever take for granted.
It reflects the care, commitment and consistency that every member of the Waddle team brings to the table - not just now and then, but day in and day out.
From the first conversation with a new customer,
To the detailed advice and support from our paraplanners and advisors,
To the behind-the-scenes work in compliance, admin, and onboarding,
To our claims team - who stand beside our clients when it matters most, making sure every valid claim is paid, every voice is heard, and every family gets the support they deserve.
Every step matters. And our team takes pride in getting it right, for the people who trust us when it really counts.

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We also want to give a big shoutout to the other nominees and winners - companies like The Mortgage Shop, L&C, Cavendish, MAB, Chase de Vere, and so many others.
You’re setting high standards and raising the bar for the entire industry. We’re proud to be on that journey alongside you.
We don’t do what we do for awards. But we do care - deeply - about getting it right.
And this award tells us we’re on the right track.
To everyone in the Waddle team: thank you. This one’s for you. 🐧
To Legal & General - thank you for recognising the work we put into delivering real outcomes for real people. It means a lot.
And to our clients: we’ll keep showing up, doing the work, and putting you first - not just at the start, but when it matters most. That’s never going to change.